Why is business online visibility is so important during COVID-19
In today's market, we believe any small businesses can succeed if they invest in building an exceptional online presence. For us, this means:
- 1. Having a website that generates sufficient leads
- 2. Interacting with customers across multiple digital channels (social media, SMS, voice)
- 3. Digitizing workflows such as sales processes, product ordering and contracts
While small businesses know that being digital-forward will help them to grow, it is not always clear how to start building an online presence. Also, how do you know you are getting good value for your money? We focus on helping our clients with the first step – generating leads from their website. This allows them to focus on other aspects of their online presence and also results in clear value – more calls from their website.
Generating Leads from Your Website.
A website’s main function is to get prospective customers to the next step in the customer journey, which is either calling you for a sales inquiry or singing up to email marketing content. However, before even getting to your website, a prospective customer needs to be able to find you. To do this you have two options: 1) Paid advertising or 2) Building a search-engine friendly website. Paid advertising works well if you have the budget to outbid your competitors, but at some point, you will want to have customers contacting you without you having to pay for it. This is where we can help.
We believe in the success of local small businesses and believe that a strong online presence begins with good website design. The best website design is the one that gets you calls! To learn more about how we work, give us a call today.